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William was a teacher in secondary schools for 25 years, working in a variety of roles, including seven years as a deputy headteacher with responsibility for student welfare and child protection. Subsequently, he joined the NSPCC as Head of Child Protection Publishing and Film, leading a team that worked with academics and expert practitioners across agencies to develop and publish training programmes, films and information for professionals who work with children and families. He established In edit in 2011, providing editorial services to a range of clients, including commercial publishers, not-for-profit organisations, charities and e-learning providers. He has been Associate Editor for the Training Update in Child Abuse Reviewsince 2009.